Where Is Nuts 'N More From Shark Tank Today?

With almond butter and cashew butter around every corner now, it's hard to remember the days before alternative nut butters were everywhere, but back in 2010, the nut butter landscape was a little different. That's when Nuts 'N More founders Neil Cameron, Dennis Iannotti, and Peter Ferreira first started their fortified nut butter company, taking their expertise in fitness and nutrition and applying it to a protein-packed, natural spread for their clients.

In 2013, with $100,000 in sales and a big purchase order they needed help to fill, they appeared on "Shark Tank" looking for $250,000 for 20% of their business. Daymond John, Barbara Corcoran, and Kevin "Mr. Wonderful" O'Leary all opted out, but Robert Herjavec and Mark Cuban both bit. Herjavec offered $250,000 for 50% of the company, and Cuban offered $75,000 upfront with $175,000 to fund future orders in exchange for 35% of their company. Cuban convinced Herjavec to go in with him, and the deal was made: the two sharks got 35% of the company, and the Nuts 'N More guys got $75,000 now with $175,000 to fund future orders. With the rapid rise in nut butters shortly after the deal and the hindsight of two "Shark Tank" updates, the sharks that bowed out are probably sorry they didn't crack into this one.

Since the initial deal, Nuts 'N More has exploded. The company moved from a 1,000-square-foot production facility to a 10,000-square-foot facility, still in Rhode Island. It went from $100,000 in sales to over $15 million over the two years following the deal. In 2015, the product was in 4,500 GNCs, and sales for the year were topping $8 million. Though the update episode in 2015 cautioned the founders of the pitfalls of too-fast growth, they expanded to Whole Foods, online marketplaces like Amazon, and more. As early as 2016, Forbes called the company one of the 10 best businesses to come out of "Shark Tank" (and Mark Cuban maintains that it's one of his favorites). As of 2018, Nuts 'N More had reached $30 million in lifetime sales and was churning out $6 million in revenue year after year even into 2021.

According to Insider Growth, as of 2022, Nuts 'N More was worth $10 million, and according to LinkedIn, it had 10 employees as of 2023. The company is still in Rhode Island, is in 1,754 brick-and-mortar retail stores, and is still in online marketplaces like Amazon. The nut butter doesn't seem to be carried at GNC anymore, however, with the GNC website not listing the products as of writing.

When the nut butter company first went onto "Shark Tank," it was only offering fortified peanut and almond butters in select flavors like plain, chocolate, and pumpkin spice. Today, it sells flavors like cookies 'n cream, birthday cake, chocolate chip cookie dough, white chocolate pretzel, dark chocolate, salted caramel, wild honey, chocolate maple pretzel, cookie butter, banana nut, and toffee crunch, as well as a chocolate hazelnut spread. In addition to the redesigned on-trend jars (to go with their on-trend flavors), the company also has boxes of snack packs for on-the-go high protein hits of the nut butters. It's caught the peanut butter powder wave, too, with flavors like maple waffle, cinnamon toast, and cookie dough alongside the birthday cake, salted caramel, and cookies 'n cream staple flavors.

Nuts 'N More boasts that unlike other nut butters, their products offer complete proteins because they're fortified with whey protein. They have about a third of the sugar of popular peanut butters and hazelnut spreads, opting instead for the sugar alternative, xylitol. A jar can be purchased from their website for $13.39 or from Amazon Prime for $14.47.